Tom’s of Maine has come out with a new type of toothpaste called Wicked Fresh which uses natural flavor oils and patent-pending botanical extract to provide long-lasting fresh breath. I am admittedly a gum addict, because I love to have good breath 24/7. A toothpaste like Wicked Fresh could perhaps curb my gum habit (saving me $$) while also giving me lasting freshness. I was given a sample of two flavors of Wicked Fresh to test out.

The Cool Peppermint flavor is both natural and refreshing. The flavor reminds me of my own home-grown mint plants. The Spearmint Ice flavor is also great. Both flavors are very similar to common gum flavors, so whichever flavor of gum one likes is likely the flavor of Wicked Fresh one would prefer. My personal favorite is the Cool Peppermint.

Whereas most other toothpastes I’ve tried have an extremely strong taste that fades away quickly, the Wicked Fresh toothpastes have a milder, more natural flavor that, in my opinion, lasts longer. My conclusion: the Wicked Fresh toothpastes have what it takes to appease even an adamant gum-chewer like myself. The only thing I might change is to add teeth-whitening ability to this toothpaste (for that I would try Tom’s Clean & Gentle Care with Whitening). Over I both like and recommend this long-lasting toothpaste. You can find Wicked Fresh here.

Image from: Tom’s of Maine